How to write About Us page. 1. Include a unique value proposition. Find your company’s unique selling point and draw attention to it by building your About Us page around. 2. Show your company’s faces. 3. Tell your brand story.
The information and presentation of information on the About Us page can contribute to the success of your business Your company's website is an important digital asset that allows you to be.The problem with many About Us pages is they’re an afterthought—a link buried in the footer of a website that leads to a few hastily written paragraphs about a company. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers.For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It's a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors.
Every business website should have an About Us page. In fact, it is one of the most important personal elements on your website. Here’s how to write an About Us page that shows the human side of your business. Whether you are building a new company website or remodeling a current one, you should spend some time revisiting your About Us page.
Avoid writing down your whole company history or regurgitating your company mantra. Instead, use your About Us page to tell a story that introduces customers to your business, displays your values and, most importantly, captures their attention and makes them want to learn more.
CopyHackers described the “About Us” page as a crucial tool in making a company more “likeable” and likely to convert leads. In fact, recent research conducted by the Advertising Research Foundation on Consumer Behavior has shown that the emotion of “likeability” is most indicative of whether or not a campaign will increase a brand or company’s sales.
To cite a company website as part of a research paper would be the same way as you would cite any website. MLA style: Entire website: Editor, author, or compiler name (if available).
Tips for Writing a Concise Yet Appealing Professional Bio. Even with the guidelines and templates above, writing a professional bio can be quite an undertaking. I know it was for me when I first wrote the about page of my website. Use the writing tips below to write an authentic yet confident-sounding bio that you can be proud of. 1. Get Real.
The 'About Us' page: one of the most important pages on your website, yet also one of the most commonly overlooked. A remarkable 'About Us' page will clearly communicate your company's unique identity in a compelling way, but that's much easier said than done.
Wondering how to write an awesome startup About Us page? Never fear, help is here! Did you know that the About Us page is the second most visited page on most websites? The Home page is no. 1. The content of your About Us page is really important in helping to build your credibility. People do business with those they know, like and trust.
Your company's description page is your business face on the Internet. It needs to have certain key data elements, but it must also be formatted in a way that is appealing and professional. The description page is an advertisement for your company. Follow some key Internet advertising rules to build a strong Web.
If your business is an established, well-known brand, then it would be natural that your blog will be more about your own company, events, product launches, etc. If your business is smaller, then it’s more natural to write about the industry as a whole.
I'm in the process of writing or should I say rewriting the About Us Section on our website - a family business that is B2B and this has been very helpful. I think even a B2B site can have some personality and tell an interesting story.
How to add sparkle to your About page. Small touches make a big difference. Scan a signature (not your official one!) and add it to your About page. Use a professional picture rather than a holiday photo. Look at the reader or towards your content. Never look away from the web page, because you don’t want to guide your reader away.
Every website needs an “About Us” page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow.
Blurbs for a company website might include more details, use a professional tone and show your full name. However, you have a lot of freedom in choosing the length and style of your “About Me.” Blurbs are important because they quickly give potential business contacts the most relevant information about you.
As for your overall website, you want to be sure each page supports the primary goal of the website, has a clear purpose and includes a call to action (e.g., learn more, sign up, contact us or buy.